ESTETICA Magazine USA (2/2025)

USA EDITION

SUMMER SHIFT

Luminous Looks from

Moroccanoil

HAIR TRENDS

Keune Color Collection S/S 25

SEASON-PROOF COLOR

Top Tips on Healthy

Summer Hair

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Number 1 in Color

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Step into Spring/Summer 2025 with expertly crafted

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techniques and stay leading as the Number 1 in Color.

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NEW COLOR TREND COLLECTION

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haireditorial

The Power of Hue

There’s something powerful about a colorist’s work—it lingers. Not just in the

mirror, but in the memory of the client, and the confidence they carry forward.

In this summer issue, we explore the incredible depth and range that color

services bring to our industry: technically, emotionally, and economically.

It also happens to be my first issue as Editor-in-Chief—an exciting beginning

rooted in the same values we see in the artistry featured here: precision, intention,

and transformation. Stepping into this role has reminded me how deeply color

Lexie Comstock

Editor-in-Chief

shapes our industry and the way professionals connect with clients, trends, and

each other.

We highlight color as a foundation, a transformation, and a long-term

relationship. Our featured artists—from editorial leaders to behind-the-chair

educators—are showing us what it means to blend practicality with artistry.

Low-maintenance techniques meet high-impact results. Everyday services evolve

into rituals of self-expression.

And as we experience the summer season, this issue reminds us that color care is

more than a finishing touch—it’s the full experience.

07E

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SEP. 13 -15 - 2025 PARIS

HOSTED BY

O

TM

OMC PLATINUM SPONSORS

OMC GOLD SPONSORS

COMPETITORS ORS REGISTRATION TION DEADLINE JULY 15

omchairworld.com

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In this issue:

HAIR photoshoot Cover Story 10

ESTETICA

THE HAIR MAGAZINE

esteticamagazine.com

N. 156

02/2025

Actionable Inspiration by

MOROCCANOIL

Creative Direction:

Kevin Hughes

Hair: K. Hughes, B Gibson,

G. Murillo & T. Dudley

Photo: F&G

Make-up: Elisa Flowers

celebrity Wickedly Blonde! 12

direction Luxury Blonde 14

Best of USA Color Theory 20

trends The Best of International Hair Looks 25

pro special color Season-Proof Color 74

trends Recession Blonde 82

awards ABS 2025 - Global Image Awards 84

world Destination Malta 2025 86

happenings Center Stage: Orlando! 88

events/news News Blurbs from Around the World 90

$

CONTACTS

Nives Carena

Estetica - Via Cavour, 50

10023 Torino (Italy)

nivescarena@estetica.it

Marlena DuRon

1564 Seabridge Lane,

Oxnard, CA 93035 (USA)

Tel. + 1 3104153360

marlenaduron@gmail.com

à

SUBSCRIPTIONS

e-mail: customercare@estetica.it

www.esteticamagazine.com

PUBLISHER AND MANAGING DIRECTOR

Roberto Pissimiglia

EDITOR-IN-CHIEF

Lexie Comstock - lexie@esteticamagazine.com

GLOBAL EDITORIAL AMBASSADOR

Sergi Bancells - sergi@esteticamagazine.com

INTERNATIONAL EDITOR-IN-CHIEF

Laura Castelli - l.castelli@estetica.it

INTERNATIONAL ADVERTISING COORDINATOR

Monica Tessari - m.tessari@estetica.it

INTERNATIONAL COORDINATOR

Emanuela Vaser - e.vaser@estetica.it

LAYOUT

Manuela Artosi, Davide Cardente

ADVERTISING & P.R.

Nives Carena - nivescarena@estetica.it

ESPAÑA

Elisabet Parra

DEUTSCHE AUSGABE

Michaela Dee

FRANCE

Bérénice Claude

UK

Gary Kelly

ITALIA

Lucia Preziosi, Glorianna Vaschetto

DIGITAL

Erica Balduini, Matteo De Luca, Giorgia

Ludovico, Stefania Rao, Elena Romani

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hairphotoshoot

COVER

STORY

THE CAPTIVATING COLLECTION

BEHIND OUR COVER IMAGE, SHOW-

CASES MOROCCANOIL’S INNOVATIVE

ARTISTRY - SETTING THE TONE FOR

SUMMER’S MUST-HAVE LOOKS.

WITH ONE OF ITS key looks gracing

this cover of Estetica USA, Moroccanoil

unveils a captivating new collection. This

work reveals innovative artistry born from

a truly dynamic collaboration among seven

talented artists. All actively working behind

the chair, they contributed their unique

perspectives. Drawing directly from

upcoming trend reports and invaluable

real-time client insights, this collective

combined immense creativity and extensive

expertise. They crafted a collection filled

with truly actionable inspiration, featuring

color, cutting, and styling ideas that are not

only trend-forward but also remarkably

easy to implement directly in the salon.

This unique approach ensures every

featured look is both aspirational and

deeply practical.

Creative Direction:

Kevin Hughes @hairbyeleven

Hair: K.Hughes @hairbyeleven,

B. Gibson @barrigibsonhair,

G. Murillo @gonzalomurillo &

T. Dudley @tantalizingtresses

Photo: F&G @fgpix

Make-up: Elisa Flowers

@elisaflowersmakeup

E10

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PRODUCTS FOR PERFECTION

Essential Moroccanoil products proved instrumental backstage, creating looks that left hair looking

exceptionally shiny, healthy, and effortlessly beautiful. At the very core of every polished style was the iconic

Moroccanoil Treatment, available in three tailored options to meet every unique hair need. The original

formula delivers deep nourishment and impressive shine. The Light version is perfectly ideal for clients with

fine or blonde hair, ensuring no heavy residue. For those with lighter blonde, elegant gray, or vibrant

silver tones, the Purple Moroccanoil Treatment brilliantly helps neutralize brassiness, creating a cooler,

more vibrant finish. To perfect any style, Moroccanoil Mending Infusion was a must-have, ideal for

smoothing pesky flyaways and instantly reviving dry ends for a freshly cut appearance. And to

flawlessly lock in the finished look, Moroccanoil Luminous Hairspray offered three versatile

levels of flexible hold, delivering lasting style with magnificent, weightless shine.

11E

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haircelebrity

WICKEDLY

BLONDE!

A POP PRINCESS NAMED ARIANA DARED

TO DREAM OF THE EMERALD CITY, SO SHE

TRANSFORMED INTO GLINDA, WENT BLONDE,

AND CONQUERED HOLLYWOOD.

Gary Kelly

3

ONCE UPON A TIME, a celebrated

pop star named Ariana Grande

transformed into the ‘Wickedly’ good

Glinda. With a wave of a colorist’s

wand, her once iconic chocolate

brown locks transformed into a radiant

crown of honey blonde – a striking

metamorphosis confirming her a new

Hollywood hair icon. This journey

was more than just a role; it was a

powerful testament to her versatile

spirit, proving her enchanting presence

could command the silver screen.

Through captivating performances and

dazzling new looks, Princess Ariana

began her joyous reign, conquering

Hollywood with every spellbinding

blonde moment. And, as they say,

everyone lived happily ever after!

1 2

1_Ariana Grande performs onstage at the 2021 iHeartRadio Music Awards at The Dolby

Theatre in Los Angeles, California, which was broadcast live on FOX on May 27, 2021.

(Photo by Kevin Mazur/Getty Images for iHeartMedia)

2_ Ariana Grande performs on stage during her “Sweetener World Tour” at The O2 Arena

on August 19, 2019 in London, England. (Photo by Kevin Mazur/Getty Images for AG)

3_Sydney, Australia - November 03: Ariana Grande attends the “Journey Through Oz”

Tour to celebrate the Australian premiere of “Wicked” at State Theatre on November 03,

2024 in Sydney, Australia. (Photo by Don Arnold/WireImage)

E12

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Ariana Grande attends the Los

Angeles premiere of Universal

Pictures “Wicked” at Dorothy

Chandler Pavilion on November

09, 2024 in Los Angeles,

California. (Photo by Amy

Sussman/Getty Images)

13E

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hairdirection

Hair: Tim Scott Wright @ The Hair Surgery / Photo: James Nicklin / Make-up: Stacey Ellen Simpson / Styling: TSW Art Team

LUXURY

BLONDE

E14

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THE ALLURE OF

EXQUISITE BLONDE

IS AN INTERNATIONAL

STATEMENT THAT

REDEFINES LUXURY.

IT SHOWCASES

UNIVERSAL ARTISTRY

IN EVERY CAPTIVATING

TONE.

Gary Kelly & Lexie Comstock

■ SPECTRUM BLONDE. “Blonde isn’t one

look anymore, it’s a spectrum. That’s what

we wanted to capture in this collection.

From cool, icy tones to softer shades, each

image reflects the luxe, high-end finish that

makes blonde feel aspirational but still

totally wearable. Every look was designed to

feel polished, fresh and individual. Globally

Blonde is about making a statement that

blonde is bold, diverse and for everyone, no

matter who you are or where you’re from.”

Tim Scott-Wright (UK)

▲ TASTY CRÈME BRÛLÉE. “Crème Brûlée

Blonde is the color of the season, oozing

decadence with a mix of deep honey, fawn,

and vanilla hues. As we begin to take a step

away from clean, icy platinum blondes and

embrace warmer, richer shades - crème

brûlée blonde is the perfect balance

between bright and lived-in blonde.

When paired with loose waves, the full

potential of this shade is ignited, adding

dimension and definition to help crème

brûlée blonde glisten in the sunlight.” Dan

Spiller (UK)

◆ LAYERED SILHOUETTES. “For this model,

a natural deep brunette with a cool skin

tone and a warm complexion. I used

Keune Cream Blonde to lift the hair to a

level 10. To tone I used the best of both

worlds: KEUNE Semi Color level 10 gold

ash. It created the perfect balance with her

skin. It is sexy, confident, expensive and

luxurious.” Rusty Phillips (USA)

● POLISHED, YET SUBTLE. “This look is the

ultimate Lived In Blonde. I used an Under

Lighting technique, which involves ultra

finely weaving a section of hair before

clipping the top layer away. A lowlight is

applied to the bottom section, and then a

lightener to the section that you have

clipped away. The two layers together

create a subtle brightening effect. To tone a

lived in blonde I always opt for a subtle,

sheer tone with a cashmere finish. ”

Siobhan Haug (UK)

Creative Direction: Bruno Marc Giamattei / Hair Creation: Sevda Durukan, Alberto Di Domenico & Daniel

Spiller / Creative Assistance: Valentina Malta & Gregory Mastrostefano / Photo: Jamie Blanshard / Make-up:

Katie Moore Styling: Ellen Spiller

▲

Hair: Rusty Phillips/ Photo: Roberto Ligresti / Make-up artist: David

Maderich / Wardrobe: Rod Novoa / Coordinator: Maggie Mulhern

◆

Hair: Siobhan Haug, UK Ambassador for Schwarzkopf Professional/

Photo: Matt Stronge / Make-up Artist: Isabel Concetta

●

15E

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hairdirection

■

Hair: RUSH Artistic Team / Photo: Jack Eames /

Make-up: Lan Nguyen-Grealis / Styling: Robert Morrison

■ OLD-MONEY TONES. “Old-Money blonde

continues to be the stand-out shade when

it comes to luxuriously creamy blondes.

This shade is perfect for clients who are

looking for a warmer, more golden-toned

blonde, that will brighten their complexion

and provide the hair with an ultra-luxurious

and elegant finish. With this color it’s all

about strategic placement and ensuring

fine highlights and baby-lights are placed

evenly throughout the hair, blending

seamlessly.” Kirsty Judge (UK)

Hair: Pati Rodriguez

◆

Hair cut and color : Sonya Dove / Photo: Richard Monsieur / Make up : Deney Adam / Model : Tayler

▲

▲ ICE BLONDE. “I love this look as it’s

very angelic and ethereal while being

strong at the same time. The trending

ice blonde tone was achieved by using

Wella color and her styling was done by

using her natural volume and

manipulating the texture with my hands

and a diffuser.” Sonya Dove (USA)

◆ RICH COOL HONEY BLONDE. “A beautiful,

well-executed blonde will always speak for

itself ! Blonde is often known for its

brightest of shades and its palest of hues.

The beauty of blonde is that it comes in

various hues, levels and combinations. I

absolutely love this rich cool honey blonde

look because it showcases the darkmedium

range from where blondes begin.

Dark/medium blondes are often a great

way to introduce and encourage a client

to going lighter. When creating blondes

it is important to understand the levels

of depth and brightness in order to achieve

the perfect healthy look.” Pati Rodriguez

(USA)

● VIBRANCY & DIMENSION. “This

dazzling titanium iced silver was prelightened

and then glazed with Goldwell

Elumen to give plenty of condition and

shine. Hair has been razored throughout

the perimeter and then styled with

a light, tousled texture to spotlight the

shattered ends. Encouraging hair to

shine is so important, so we always

choose finishing products that will give

the color vibrancy an extra dimension.”

Mark Leeson (UK)

---

●

Hair: Mark Leeson / Photo: Richard Miles / Make-up: Lauren Mathis / Fashion: M&R Products: Goldwell

17E

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hairdirection

Hair, Makeup, Wardrobe: Breanne Gershon / Photo: Rachel Senneker / Post-Production: Paula Tizzard / Model (Star look): Selamwit Abebe

●

E18

---

● BLONDE AS A FOUNDATION. “Blonde is

arguably the most important color in my

creative toolkit. Achieving a clean,

luxurious blonde is essential, as it

influences every tone and hue I layer on

top. I believe the difference between

ordinary and extraordinary lies in

perfecting every step of the process, from

application to final tone. I’ve never been

one to follow trends for the sake of it. I’ve

built my brand around bold looks that

stand out, and I’m definitely seeing it pay

off !” Breanne Gershon (USA)

■ NATURAL INSPIRATION. “The flora that

inspired this blonde looks is Soymida

Febrifuga, commonly known as the Indian

redwood. This remarkable wildflower,

native to India’s deciduous forests, has a

captivating presence with its natural hues

and intricate structures. Leveraging these

natural elements, modern hair coloring

techniques such as airtouch, balayage, and

color melting can achieve breathtaking

results that not only mimic but also

celebrate the beauty of nature.” Fabian

Kedra (USA)

■

Hair and style: Fabian Kedra Instagram: @fbn.kedra / Fashion

Designer: @realoscarlopez / Photo: Natasha Kertes

Hair: Mustafa Avci / Photo: @_nyclive_

▲

▲ LUMINOUS BLONDE. “I first met Olivia

Abonn on a photoshoot set where she was

modeling. I recommended an Airtouch

balayage using premium CREE products

and the results were stunning. A beautifully

blended, luminous blonde that looks

effortless, yet elevated. The tones were

soft, dimensional, and perfectly suited to

her skin tone.” Mustafa Avci (USA)

◆

Hair: Ashley Long

◆ BUTTERCREAM BOUNCE. “This beautiful

buttercream blonde was created bespoke

for Bianca Gascoigne to elevate and

accentuate her best features. It matches

her skin tone perfectly while making her

eyes pop too. This is a hair color that

blends warm and cool tones for a creamy,

multi-dimensional look. It’s a soft, natural

blonde with a mix of champagne &

beige tones softly giving a dimensional

effect without high contrast.”

Ashley Long (UK)

19E

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hair Best of USA

Creative Direction: Kevin Hughes@Moroccanoil / Hair: Kevin Hughes, B Gibson, G. Murillo & T. Dudley / Photo: F&G / Make-up: Elisa Flowers

COLOR

THEORY

E20

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MODERN SHEEN

Soft dimension meets

sculpted finish in

this masterclass of

wearable luxury and

luminous color control.

21E

---

hair Best of USA

ARTISTRY ILLUMINATED

Where precision

meets fluidity, and color

becomes language.

Hair: Dana Lyseng / Make-up: Timothy Hung / Photo: Joan Novak / NAHA 2025 Finalist

E22

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23E

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WORLD CHAMPIONSHIP

TM

AESTHETICS SEP. 13 -15 - ONLINE 2025 PARIS2025

HOSTED BY

O

O

TM

SUBMISSION DEADLINE JULY 15TH 2025

AWARDS WILL BE PRESENTED ON THE MAIN STAGE AT HAIRWORLD

IN PARIS ON SEPTEMBER 14TH

STAGE MAKEUP SMOKY EYES FANTASY EYELASH

EYEBROWS SHAPING & TINTING

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H

AIR

T

RENDS

The best of

international

hair looks

Il meglio della

modacapelli

internazionale

Le meilleur des

tendances coiffure

internationales

Die Top der

internationalen

Hair Looks

Lo mejor de

la modacabello

internacional

>>>

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hairtrends

COLOUR

---

>>>

COLOUR SHOCKWAVE: Uniting the most fearless hair shades from

the international masters. Explore a spectrum of intensely vibrant looks and

unconventional applications that redefine professional creativity.

COLOUR SHOCKWAVE: le nuance capelli più audaci dei top

hairdresser internazionali. Un ventaglio di look intensamente vibranti e di

applicazioni non convenzionali che ridefiniscono la creatività professionale.

COLOUR SHOCKWAVE : L’union des teintes les plus audacieuses,

venues des maîtres internationaux. Découvrez un éventail de looks vibrants

et d’applications inattendues qui redéfinissent la créativité.

HOCKING

COLOUR SHOCKWAVE: Die mutigsten Haarfarben internationaler

Künstler. Ein Spektrum intensiv lebendiger und unkonventioneller

Techniken, die professionelle Kreativität neu definieren.

COLOUR SHOCKWAVE: Uniendo las tonalidades capilares más

audaces de los maestros internacionales. Descubre un espectro de looks

intensamente vibrantes y aplicaciones poco convencionales que redefinen

la creatividad profesional.

Opening & left page

Hair: Valentini Hair Design

Photo & Styling: Michael Young

Make-up: Kirsten B

NAHA 2025 Finalist

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hairtrends

Hair: Mark van Westerop@Pro Solo

Photo: Studio IvodeKok

Make-up: Angelique Stapelbroek

Styling: Ed Noijons

Products: Keune Haircosmetics

video

video

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Hair: Anne Veck

Photo: Magic Owen

Make-up: Morgan Defre

Styling: Sue Fyfe-Williams

Images: FPA

---

hairtrends

Hair: Billi Currie Collective Team

Photo: Chris Bulezuik

Make-up: Tilly Jones

Styling: Claire Frith

Products: Schwarzkopf Professional

Images: FPA

---

Hair: Cos Sakkas@Toni&Guy

Photo: Jack Eames

Make-up: Lans Nguyen-Grealis

---

hairtrends

video

video

Hair & Photo: Bill Tsiknaris

@Tsiknaris Hair

Colour: Chris Tsiknaris

Make-up: Brooke Stanley

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Hair: James Abu-Ulba

Photo: John Rawson

Make-up: Ekaterina Ulyanoff

Styling: Florence Odurand

NAHA 2025 Finalist

---

hairtrends

Beauty and heritage in perfect synergy.

Bellezza e cultura in sinergia perfetta.

Beauté et héritage en synergie.

Schönheit und Können in Synergie.

Belleza y herencia en perfecta sinergia.

Art Direction: Errol Douglas MBE

Hair: Fellowship for British Hairdressing

FAME Team 2024

Photo: Chris Bulezuik

Make-up: Elizabeth Rita

Styling: Borna Prikask

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hairtrends

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< >

Hair: Dee Parker Attwood

Colour: Wieselmann Salon

Photo: Andrew O'Toole

Make-up: Kylie O'Toole

Styling: Ella Murphy

Jewellery: Ben Dnjprowskij

---

hairtrends

Hair: Genevieve Holdeman

Photo & Styling: Eric Fisher

Make-up: Boston Craig

NAHA 2025 Finalist

---

Art Direction: Errol Douglas MBE

Hair: Fellowship for British Hairdressing

FAME Team 2024

Photo: Chris Bulezuik

Make-up: Elizabeth Rita

Styling: Borna Prikaski

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hairtrends

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THE PRESENT TIME

Elevate your artistry with brilliance, lasting colour, gentle

care & earth-conscious shine.

Esalta la tua creatività con brillantezza, colori duraturi,

cura e lucentezza rispettose della terra.

Élevez votre art grâce à une coloration durable, qui soigne

et apporte une brillance écoresponsable.

Künstlerische Ausdruckskraft durch Brillanz, langanhaltende

Farbe, sanfte Pflege und nachhaltigen Glanz.

Eleva tu arte con brillo, color duradero, cuidado delicado y

un brillo respetuoso con el planeta.

Art Direction: Tom Connell for Davines

Hair Team: A.Tammaro, A. Reiss

Colour: N. Ray, G. Dalgliesh

Photo: Jon Gorrigan

Make-up: M. Guandalini, F. Ferrari, E. Bacigalupi

video

video

DAVINES

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hairtrends

Art Direction:

Bruno Marc Giamattei for Joico

Hair Team: S. Durukan,

D. Spiller, A. Di Domenico

Photo: Jamie Blanshard

Make-up: Katie Moore

Styling: Ellen Spiller

---

Hair: Sanrizz Artistic Team

Photo: Andres Reynaga

Make-up: Mari Kuno

Styling: Jesse Sharp

video

video

---

hairtrends

Hair & Products:

Keune Haircosmetics

---

Hair: Chetan Mongia

@Vision Blonde

Photo: Andrew O'Toole

Make-up: Kylie O'Toole

Styling: Kylie Brown

---

hairtrends

video

video

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Sculptural, sensual and boldly symbolic!

Scultoreo, sensuale e simbolico!

Sculptural, sensuel et symbolique !

Skulptural, sinnlich, kühn symbolisch!

¡Escultural, sensual y simbólico!

Art Direction: Lauren McCowan

Photo: David Mannah

Make-up: Mikele Simone

Styling- Josie McManus

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hairtrends

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< >

Art Direction: Darrel Starkey

Photo: Desmond Murray

Styling: Lewis Robert Cameron

---

hairtrends

Hair: Chetan Mongia

@Vision Blonde

Photo: Andrew O'Toole

Make-up: Kylie O'Toole

Styling: Kylie Brown

---

Hair: Jon Wilsdon@Toni&Guy

Colour: Francesco Fontana

Photo: David Mannah

Make-up: Kelly Mendiola

Styling: Borna Prikaski

---

hairtrends

Hair: Steven Smart

@Smartest 73

Photo: Jamie Blanshard

Make-up: Debra Smart

Styling: Ginder Ninja

---

Hair: Beata Bourillon

Photo: Shigeru Masui

Make-up: Chris Arai

Styling: Tadashi Mochizuki

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hairtrends

SOVEREIGN

Explore a serenely elegant collection of sublimely organic

and harmonious colour creations this summer.

Una collezione elegante, fatta di creazioni dai colori sublimi,

naturali e armoniosi. Perfetta per la stagione.

Découvrez cet été une collection élégante aux créations

colorées, sublimement organiques et harmonieuses.

Entdecken Sie diesen Sommer eine Kollektion heitereleganter,

erhabener, organischer und harmonischer

Farbkreationen.

Descubre una colección serenamente elegante de

creaciones cromáticas sublimes, orgánicas y en perfecta

armonía para este verano.

Art direction & Hair: Nicolas Jurnjack

Colour Art Direction: Fabrice Parra

Photo & Video: Nick Norman

Make-up: Emeline Marret

Styling: Julie Nivert

video

video

KYDRA LE SALON

---

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hairtrends

---

< >

Hair: Simon Houston

Photo: Jack Eames

Make-up: Maddie Austin

Styling: Clare Frith

Images: FPA

---

hairtrends

Hair: M. Dürrenmatt, M. Vogel,

S. Grossenbacher, F. Machaz

Photo: Robert Larsen

Make-up: Julia Bachmayer

---

Hair: Marlon Hawkins

@Brooks & Brooks

Photo: Jack Eames

Make-up: Jo Sugar

Styling: Holly Bartley

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hairtrends

At the vortex of glamour & sensual style.

Nel vortice del glamour e dello stile sensuale.

Au cœur du glam et de la sensualité.

Im Sog aus Glamour und sinnlichem Stil.

En el corazón del glamour y la sensualidad

Hair: Tiziana Di Marcelli

@Trevor Sorbie

Photo: Vadim Yatsun

Make-up: India Rawlings

Styling: Sachin Gogna

---

video

video

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hairtrends

Hair: David Corbett

Photo: Michael Young

Make-up: M. Austin, L. Grealis

Styling: Clare Frith

---

Hair: Christophe Gaillet

Photo: Maciej Swistek

Make-up: Dominika Malisz

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hairtrends

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SUBLIME

Sublime explores the anatomy of the senses through a

celebration of well-being, inner beauty and elegance.

Sublime esplora l'anatomia dei sensi attraverso la celebrazione

del benessere, della bellezza interiore e dell'eleganza.

Sublime explore les sens à travers une célébration du bienêtre,

de la beauté intérieure et de l'élégance.

Sublime erforscht die Anatomie der Sinne durch ein Fest

des Wohlbefindens, der inneren Schönheit und der Eleganz.

Sublime explora la anatomía de los sentidos a través de una

celebración del bienestar, la belleza interior y la elegancia.

Art Direction: Alessandro Galetti for Art Hair Studios

Creative Hair Direction: Andrea Barbaro

Photo: Sergio Spanu

Make-up: M. De Marco, C. Olmedi, R. Pastore, O. Simonetta

Styling: Eleonora Papetti

Products: Wella Professionals

video

video

ART HAIR STUDIOS

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hairtrends

video

video

Art Direction: Claude Tarantino

Photo: Jules Egger

Model: Marie Bolle

Products & Tools:

Schwarzkopf Professional,

Mizutani

---

Hair: Christophe Gaillet

Photo: Maciej Swistek

Make-up: Dominika Malisz

---

hairtrends

Hair: Nicholas James Tucker

Photo: Richard Miles

Make-up: Roseanne Velin

Styling: Magdalena Jacobs

---

Art Direction: Angelo Seminara

Photo: Andrew O’Toole

Make-up: Daniel Kolaric

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hairtrends

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< >

Art Direction:

Eric Zemmour@People

Photo: Stéphane Gagnard

Styling: Jean-Charles Nice,

La Piscine Press

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hairtrends

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1922 BY J.M. KEUNE

Premium hair care for men

Scan to see the full collection or go to Keune.com

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prospecial color

Summer brings more than

sunshine and sandy toes.

For color-treated hair, it

means exposure to UV rays,

chlorine, saltwater, and

humidity—a perfect storm

of stressors that fade tone

and parch the cuticle.

As clients head outdoors,

salons are adapting with

services that protect,

refresh, and extend the

life of every hue.

SEASON-PR

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OOF COLOR75E

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prospecial color

In 2025, color care is no longer just a

finishing step. It’s a mindset—woven into

consultations, service menus, and home care

routines. Here, we tap leading brand

educators and stylists for their seasonal

strategies to help clients hold on to color,

shine, and softness, no matter the forecast.

“Summer is packed with exciting activities, often involving fun

in the sun and water,” says Kassidy Case, color professional at

Moroccanoil. “Understanding their effects is key to keeping your

hair healthy and vibrant all season long.”

THE MID-SUMMER REFRESH

Many stylists now offer quick-hit refresh services tailored for summer.

Melody Larissa, Creative Artist and Educator for PRAVANA,

recommends a “Refresh” appointment that begins with a deep

cleanse to remove buildup, followed by a customized demi-permanent

gloss and moisturizing conditioner.

“We clarify with a cleansing shampoo, tone with HydraGloss, and

finish with a moisture-sealing conditioner,” she explains. “It’s a

perfect, in-and-out treatment that restores vibrancy without a full

service.”

Mego Ayvazian of Farouk Systems also relies on express

appointments: “Our Summer Color Refresh includes a gloss and deep

conditioning treatment. It helps revive faded color, adds shine, and

restores strength lost to UV and heat.”

HYDRATION AS A SERVICE

Across the board, stylists agree: summer color care starts with hydration.

“Hydration is everything,” says Lisa Giles, Paul Mitchell Pro Partner.

Based in Newport Beach, California, Giles offers a custom “blonding

maintenance” package for beach-loving clients. “Every appointment

includes a clear gloss and hydrating mask. I want my clients’ hair to

look and feel incredible all summer long.”

At Schwarzkopf Professional, Digital Artist Brendnetta Ashley

adjusts her in-salon care to meet seasonal demands. “I focus more on

preventative protection and hydration, especially for curly and coily

textures. Porous hair is more vulnerable to color fade, so I use tailored

in-salon boosters and glosses to lock in color.”

Goldwell International Artist Lindie Blackwell echoes the need for

adapting in-salon strategies as the weather warms. “During the

summer season, we often suggest lower-maintenance color

techniques, more tone-on-tone color, or glossing services,” she says.

“These techniques work with the effects of the sun rather than trying

Lisa Lobosco

Kassidy Case

Adam Livermore

Melody Larissa

Mego Ayvazian

Lindie Blackwell

Lisa Giles

Brendnetta Ashley

E76

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to fight against them.” She adds that express refresh services,

like glossing and conditioning, not only hydrate but also help seal

and protect the cuticle, making it easier to maintain color

between appointments.

SHINE THAT LASTS

Summer glosses aren’t just for tone. They’re strategic,

lightweight refreshers that restore shine, smooth texture, and

even help seal the cuticle.

“Glossing in summer is essential,” says Lisa Lobosco, Creative

Director at ECRU New York. “I offer clear or tinted glosses that

add tone, softness, and shine. They also transform texture,

which helps hair stay sleek in humidity.”

Oribe’s Global Artist Adam Livermore adds that lightweight

conditioning glosses can create a barrier against water

absorption, reducing the amount of color lost at every wash.

“I use color protection treatments that take five minutes at the

bowl and protect hair from its two biggest threats: sun and

water,” he says.

AT-HOME ADVICE THAT STICKS

Stylists aren’t just refreshing in the salon–they’re arming clients

with summer-proof habits and easy-to-use care systems.

“The best thing you can do is invest in a great color care

system,” says Larissa. “When my clients commit to at-home

care, their color looks better longer and they need fewer

in-salon corrections.”

Ashley agrees, noting that proper at-home maintenance bridges

the gap between appointments. “I recommend lightweight,

color-safe shampoos and conditioners, and always a UV

protectant for those longer days in the sun.”

THE TAKEAWAY

As the industry continues to emphasize longevity and

wearability, summer color care is no longer a nice-to-have–

it’s an essential offering. Through education, strategic

refresh services, and personalized home care, salons are

helping clients not just survive summer, but thrive in it.

“Color doesn’t have to fade with the season,” says Ayvazian.

“You just need the right plan –and the right stylist– to

protect it.”

Ecru

Farouk

Pravana

Ecru

Schwarzkopf Professional

“Color doesn’t have to fade with the season. You just need

the right plan- and the right stylist- to protect it.”

77E

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prospecial color

Keune Colors:

Keune unveils its

SS’25 color trends:

discover three

key techniques for

fresh, modern looks

this season.

As the worlds of fashion and beauty

continue their seamless dance, Keune’s

SS’25 color collection embraces

earthy, natural tones and effortlessly

wearable styles. To empower stylists in

creating these coveted looks, Keune’s

color experts have identified three key

trending techniques that promise to

elevate every client’s style with

professional finesse: the playful Tipping

Technique, the dimensional Half Moon

Air Touch, and the effortlessly chic Air

Touch Balayage.

〉 〉 〉 Tipping Technique

Inject personality with the Tipping Technique.

Add eye-catching color to hair ends

for a dynamic, low-commitment update.

〉 〉 〉 Half Moon Air Touch

Experience striking dimension with Half

Moon Air Touch. Vibrant color meets the

seamless blend of Keune’s signature Air

Touch.

〉 〉 〉 Air Touch Balayage

Achieve low-maintenance, high-impact

color with Air Touch Balayage – the

perfect upgrade for light, fresh, and

effortlessly chic results.

“Techniques that were revolutionary have become more mainstream

as we work to refine them, making them more

commercially viable — improving our speed, efficiency and result.”

Daniel Yap, Global Ambassador Color

TIPPING TECHNIQUE

HALF MOON AIR TOUCH

AIR TOUCH BALAYAGE

E78

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>>>

Fresh Touch

AIR TOUCH BALAYAGE: YOUR STEP-BY-

STEP GUIDE TO EFFORTLESS DIMENSION

Looking to give your clients a fresh, natural upgrade?

Air Touch Balayage is a timeless technique for creating

seamless, sun-kissed highlights. Not only does it add

dimension and brightness that feels effortless yet bold,

but it also reduces your service time by a third.

SEVEN-STEP GUIDE

1 • Section hair: Divide the

hair into clean sections for

precision application.

2 • Blow dry: Use a blowdryer

to push out finer, shorter

hairs from each slice, leaving

the longer strands ready

for coloring.

3 • Apply foil and color/lightener:

Place a foil under the remaining

hair and apply your chosen

product, whether it’s

a lightener or a color. Perfect

in combination with Keune’s

Infinite Blonde or Tinta Color

1500 series.

4 • Fold the foil: Secure the foil

around the section to ensure even

processing and optimal results.

5 • Repeat: Continue this

meticulous process throughout

the head for a consistent and

beautifully seamless effect.

6 • Process and rinse: Allow the

color/lightener to process fully,

then rinse the hair thoroughly.

7 • Tone and style: Apply Semi

Color Ultimate Blonde Toner

to achieve the perfect hue and

then style as desired.

“Explore the Keune SS’25 color

palette, featuring warm and

natural tones like sunset coral,

soft nude, terra, and milky shades

– ideal for creating stunning Air

Touch Balayage looks with

Infinite Blonde and Tinta Color.”

79E

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prospecial color

The Present

Time by Davines

Davines introduces

its new demi-permanent

alkaline color, for

delicate lightening,

gentle yet comprehensive

coverage.

Introducing THE PRESENT TIME, Davines’

new demi-permanent alkaline color, available

in 60 stunning shades. This innovative

line blends sustainable packaging and

a gentle formula with cutting-edge Biomimetic

Hair Restoring Technology, designed

to deeply nourish hair and minimize

environmental impact. Expect delicate lightening,

reliable coverage with enhanced

longevity, vibrant color, reflective shine,

and multi-dimensional results. Color

evolves beautifully, lasting up to 24 shampoos¹

and fading true to tone.

THE SCIENCE OF SUSTAINABLE SHINE

The Biomimetic Hair Restoring Technology

works to restore, strengthen, and protect

hair, ensuring its health and vitality. After

just one color service, it replenishes hair

lipids by up to 76%², effectively rebuilding

the hair’s natural barrier. It boosts resistance

to breakage by 34%³, reinforcing

the hair’s structure and resilience, while

improving combability and detangling by

43%³, making hair more manageable and

less prone to damage. Furthermore, it

shields color from UV exposure for up to

four weeks 4 , preserving vibrancy and preventing

fade. Plus, hair shines dramatically,

with fashion reflects showing 10x more

shine and 6x more 5 natural tones, enhancing

the overall brilliance of the color.

A COMMITMENT TO EARTH AND BEAUTY

THE PRESENT TIME’s formula boasts impressive

naturality, ranging from 88-

93%*, and biodegradability, from 89-

99%**. Notably, it marks Davines’ first

color line to incorporate a Regenerative

Organic Certified (ROC) ingredient. Regenerative

organic agriculture actively rehabilitates

and enhances the environment,

going beyond simple protection. This ingredient

aligns with Davines’ commitment

to addressing critical environmental challenges,

such as carbon sequestration, biodiversity

promotion, and the safeguarding

of soil, air, and water, demonstrating a

holistic approach to sustainability. Furthermore,

this product is designed for

easy rinsing, significantly reducing salon

water consumption by up to 40% 6 , which

contributes to water conservation efforts.

THE PRESENT TIME’s packaging reflects a

strong sustainability ethos: it features

recycled lightweight aluminum, FSC-certi-

“Brilliance, lasting color, gentle care

& earth-conscious shine. Davines

’ THE PRESENT TIME‘ elevates your artistry

for mindful results & happy, radiant clients.”

E80

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fied recycled paper, and bio-circular

mass-balance plastic components, derived

from renewable biomass and requiring

no additional land use. All packaging

elements are fully recyclable, minimizing

waste and promoting a circular economy.

HONORING THE PRESENT MOMENT

The name, THE PRESENT TIME, embodies

a desire to honor this actual moment within

our hectic lives, encouraging mindfulness.

Through ancient wisdom, Davines

aims to make colorists feel seen and valued,

fostering a sense of connection and

purpose. Davines encourages them to

take time for meaningful reflection, reminding

them of the importance of self-care

and inner peace within the demanding

salon environment. This color line is not

just about transforming hair; it’s about

transforming the mind and spirit.

*In Davines, an ingredient is defined of natural

origin when 100% of its molecular structure is

of natural origin, without any synthetic portion.

This criteria is different and more restrictive than

the one commonly used by other brands.

**Biodegradability is calculated as the sum

of the percentage of readily biodegradable

ingredients according to the OECD 301 method.

1_Depending on hair porosity and quality. Based

on 115 in-vivo tests performed by hairdressers.

2_Instrumental test by independent laboratory,

test done on hair lock. Color service: toning after

pre-lightening.

3_Instrumental test: color applied on hair lock

vs untreated pre-lightening hair.

4_Instrumental test: color applied on hair locks

stressed under UV exposure.

5_Instrumental test by independent laboratory

vs no product applied.

6_Compared to the market average alkaline

dye colors. Instrumental test on hair lock. Assessed

by independent laboratory.

^

^^

All packaging

components are

fully recycalable.

more

more

Discover more about

The Present Time

product range by Davines

81E

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protrends

Recession

BLONDE

The blonde that

means business.

Low-maintenance,

high impact, and

salon-smart.

Blonde isn’t going anywhere—but in

2025, clients want it to last longer, grow

out softer, and cost less per visit. Enter Recession

Blonde: the low-maintenance,

root-friendly shift gaining traction across

social platforms and salon floors alike. The

hashtag #RecessionBlonde is trending

on social media, with clients and creators

showcasing soft, dimensional

blondes that blend effortlessly into natural

roots. Think toned-down brightness,

bronde blends, shadow roots, and foil

placements designed for longevity. Paired

with complementary trends like #LivedIn-

Color, the message is clear: today’s

blonde is strategic. Economic shifts are

driving this evolution. With inflation still

top of mind, clients are prioritizing color

that stays fresh without frequent upkeep.

At the same time, salons are responding—offering

maintenance menus, refresh

cycles, and consults that focus on

wearability and long-term value.

“I’ve always been focused on the best outcomes

and value for my clients,” says Patricia

Nikole (@paintedhair). “With my

lived-in PaintedHair techniques, clients

are able to stretch the time between appointments.

Think root melts, shadowing,

and tonal shifts that fade beautifully. It’s

all about understanding their budget and

lifestyle from the very beginning.” The approach

isn’t just practical—it’s profitable.

Stylists are bundling glosses and bonders,

E82

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Cara Delevingne, Sydney

Sweeney and Dianna Agron,

all showcasing the

Recession Blonde trend.

Getty Images

“It’s really about meeting people

where they’re at- while still

delivering high-impact results.”

streamlining appointments, and building

trust through realistic maintenance plans.

As a result, clients feel seen and supported—and

more likely to rebook. Recession

Blonde reflects a return to thoughtful

beauty, much like past economic downturns

when trends skewed more natural.

Today’s blonde is still bright—but it’s also

purposeful. “There’s definitely been a

shift,” notes Patricia. “Clients are more

intentional now. They want color that

feels personal, sustainable, and healthy.

It’s really about meeting people where

they’re at—while still delivering high-impact

results.” The most successful salons

aren’t pushing back against this trend—

they’re embracing it, rethinking service

structures and tone strategies to fit the

moment.“Clients are craving color that

works with their lifestyle, not against it,”

says Wella Global Top Artist Sonya Dove.

“So I’m focusing on low-maintenance

blending techniques like shadow roots

and soft melts that grow out seamlessly.”

It’s not just about saving money—it’s

about building trust through strategic,

beautiful color that aligns with their

needs. Dove also recommends regular

shine treatments and protective care to

keep hair in top condition between services.

This kind of attentive, lifestyle-driven

approach is setting the tone for 2025,

where subtlety, longevity, and low-maintenance

results take center stage.

83E

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proawards

2025

ABS Global Image

This year’s event drew

Awards

creative talent

from across the

globe, with finalists

and winners recognized

for their excellence in

areas like haircutting,

color, texture,

collaboration, and

barbering.

On April 5, 2025, the beauty industry

converged at the Donald E. Stephens

Convention Center in Rosemont, Illinois,

for the prestigious America’s

Beauty Show (ABS) Global Image

Awards. Held during the 102nd edition

of America’s Beauty Show by

Cosmetologists Chicago, this annual

event honored exceptional talent and

innovation across a spectrum of

beauty disciplines—celebrating both

emerging and seasoned professionals

who continue to push the boundaries

of artistry.

The evening was a vibrant testament

to global creativity, with finalists and

winners hailing from around the world.

The ceremony not only recognized individual

excellence but also highlighted

the collaborative spirit and shared

passion that drives the professional

beauty industry forward. “The ABS

Global Image Awards continue to

grow each year, elevating artists and

professionals from around the world,”

said Jessi Marshall, VP of Events and

Education. “We are thrilled to celebrate

the incredible talent, creativity,

and passion that our finalists and winners

have contributed to the beauty

industry.”

HONORING EXCELLENCE:

THE 2025 AWARD RECIPIENTS

• Barber – Professional:

Salvador Oliver (Spain)

• Creative Color – Professional:

Chrystofer Benson (USA)

• Full Concept – Professional:

Anthony Negron (USA)

• Haircutting – Professional:

David Barron (USA)

• Team Collaboration – Professional:

Rafael Bueno & Manuel Mon (Spain)

• Texture Expert – Professional:

Lukas Press (USA)

• Leo Passage Gold Trophy Award:

Chrystofer Benson

E84

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In descending order, the winning looks

from Chrystofer Benson, Anthony Negron,

David Barron, Salvador Oliver, Rafael Bueno

& Manuel Mon, and Lukas Press.

▼

LUIS ALVAREZ RECEIVES THE 2025 FRED A. PIATTONI

AWARD FOR INDUSTRY SERVICE

A highlight of this year’s celebration was the

presentation of the Fred A. Piattoni Award

for Industry Service to Luis Alvarez, Biolage

Global Creative Director and longtime ABS

creative partner. The award honors

individuals who exemplify outstanding

contributions to the professional beauty

industry through leadership, mentorship,

and innovation.

“Luis exemplifies talent, integrity, and

creative excellence in every facet of the

professional beauty industry,” said Lorrene

Conino, President of Cosmetologists

Chicago. “His work has elevated not only the

identity of America’s Beauty Show, but also

the standards of our industry—bringing

inspiration, artistry, and meaning to all who

have the privilege to learn from him.”

Alvarez, an award-winning master artist,

product developer, educator, and photographer,

was deeply moved by the honor:

my team, but as a reflection of something I

believe is essential to the long-term success

of our industry: reciprocity.”

Looking back on a decade-long creative

partnership with America’s Beauty Show—

one that garnered 19 design awards and

featured iconic collaborations like

photographing Joffrey Ballet dancers and

working alongside legendary sculptor Richard

Hunt—Luis Alvarez captured the spirit of the

event with a phrase he often returns to: “artist

gathering.”

“That’s why I often call America’s Beauty

Show an ‘artist gathering.’ It’s where our

community comes together, not just to learn

or showcase, but to celebrate our collective

creativity, to represent the highest ideals of

our profession, and to inspire one another in

real, in-person ways that feel more essential

than ever in our post-pandemic world.”

“Receiving the 2025 Fred A. Piattoni Award

for Industry Service from Cosmetologists

Chicago was deeply meaningful to me, not

only as a recognition of my work and that of

▼ Luis Alvarez receiving his 2025 Fred A.

Piattoni Award for Industry Service from

Cosmetologists Chicago President Lorrene

Conino, and a few of his iconic looks.

85E

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proworld

Destination

Malta

2025

Wella Professionals’

Destination 2025

provided a wonderful and

unifying experience for

its global family, offering

a glimpse into the inspiring

future of hairdressing.

E86

Over three days in Malta, Wella

Professionals united over 1,000 hairdressers,

press, and ambassadors

from 52 countries for Destination

2025, a vibrant celebration of artistry

and the salon industry’s evolving

landscape. The event, set against

the picturesque Mediterranean

backdrop, delivered dynamic mainstage

artistry, invaluable education

sessions, and immersive brand experiences,

all aligned with Wella’s

R.I.S.E. platform. Attendees were

treated to curated brand activations

that showcased the latest innovations

from Wella’s portfolio, all within

an atmosphere of celebration and

creative exchange, where stylists

from around the world shared insights,

techniques, and cultural perspectives.

The event opened with a warm welcome

from beloved host Patrick

Cameron, followed by executive remarks

from key Wella leaders including

Hugo Kunetz, Chief Revenue

Officer; Yannis Rodocanachi,

▲ The exceptional achievements of the International TrendVision Awards

winners from 2023 and 2024 were celebrated, recognizing the pinnacle of global

hairdressing creativity and innovation.

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Wella’s Trend Reveal

show, which introduced

Surreal Color as Wella’s

Autumn/Winter 2025 trend.

▲

President of Brands & Chief Marketing

Officer; and Marlene Lotter,

Senior Vice President Global Professional

Hair Brands. Together, they

reaffirmed Wella’s strong commitment

to supporting the professional

community and expressed their sincere

appreciation for the industry’s

continued trust in the brand. A significant

moment was the unveiling

of Wella Professionals’ new global

campaign, “Make It You,” a powerful

celebration of hair as a fundamental

aspect of individual identity,

empowering professionals to

facilitate transformative personal

expression for their clients.

FUTURE TRENDS UNVEILED

A highlight of Destination 2025 was

the highly anticipated Trend Reveal

Show, which introduced Surreal Color

as Wella Professionals’ innovative

Autumn/Winter 2025 trend. Drawing

inspiration from the intriguing

intersection of artificial intelligence

and the nuanced relationship between

reality and fantasy, Surreal

Color offers exciting new avenues

for creative color work. Esteemed

Global Ambassadors, including the

artistic talents of Renya Xydis and

the acclaimed Romeu Felipe, presented

stunning color and care

transformations using signature

product lines such as Koleston Perfect

and Ultimate Repair. The energy

of Destination 2025 culminated in

the visually spectacular Make it You

show, featuring breathtaking hair

creations from Global Ambassadors

Nikki Lee and the innovative James

Earnshaw, further embodying the

core message of the new campaign.

Ultimately, Destination 2025 powerfully

underscored the strength

and innovation that arises when

the global professional community

unites. Attendees departed Malta

with inspiring memories of a collaborative

and forward-looking

event, eagerly anticipating future

opportunities to connect and continue

shaping the evolution of the

hairdressing world together.

Sebastian

Professional Global

Ambassadors

Anthony Cole and

Shay Dempsey

captivated the

audience with their

mastery of cuttingedge

session

styling techniques,

showcasing

avant-garde looks.

▲

87E

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prohappenings

Center Stage: ORLANDO!

Orlando became the

beauty world’s hub

from May 31-June 2,

as Premiere Orlando

joined forces with

the prestigious NAHA

awards to celebrate

global innovation

and artistry.

The 36th NAHA honored top artists and

authentic talent across 15 categories.

With inspiring speeches and dazzling

performances, it truly celebrated

hairdressing’s creative excellence.

E88

Premiere Orlando 2025 drew beauty

professionals globally to the Orange

County Convention Center, solidifying

its reputation as a premier innovation

hub. The show featured over

475 brands and 800 educational

classes, notably serving as the vibrant

backdrop for the prestigious

NAHA 2025 awards.

INNOVATION AND EDUCATION

An expansive program offered 385+

educators like Larisa Love and Candy

Shaw leading workshops across hair,

nails, skincare, and wellness. The exhibit

hall buzzed with major industry

names. Wellness also took center

stage with 180+ sessions and a dedicated

Spa & Wellness Lounge. Dynamic

competitions, including new

Student Battles and the Hair Competition,

buzzed with energy. The exhibit

floor was filled with excitement as

attendees explored offerings from

over 475 brands, including 125 new

exhibitors. Major industry names

showcased their latest products and

innovations. The Value Center returned

as a crowd favorite, providing

exclusive deals and discounts on essential

beauty products.

COMPETITIONS AND CELEBRATIONS

The event hosted a series of exciting

competitions, including the debut of

the Beauty Cast Network Student

Competitions and the Student Barber

Battle. Attendees witnessed top

talent in action during the Hair Competition

powered by Hattori Hanzo

Shears and the Makeup Competition

by 3 Jay Productions. Additionally,

the North American Hairstyling

Awards (NAHA) celebrated creativity

and excellence in the industry, while

the Beauty Changes Lives Gala honored

leaders making significant contributions

to beauty and wellness.

Premiere Orlando 2025 proved to be

an unparalleled experience, offering

education, innovation, and community

for beauty professionals. As the

industry continues to evolve, events

like Premiere Orlando play a crucial

role in shaping its future.

NAHA 2025: CELEBRATING ARTISTIC

EXCELLENCE

The 36th annual North American Hairstyling

Awards (NAHA) shone brightly

on June 1 at the Chapin Theater. Under

the theme “Show Your True Colors,”

NAHA honored 15 categories of inspiring

artists. The night was unforgettable,

filled with heartfelt speeches and

dazzling presentations. Breanne Gershon

won the first two awards—Haircolor

and Styling & Finishing—bringing

lighthearted energy to her acceptance

speeches. “I said everything I wanted

to say in my first one,” she quipped,

“so now I’m just excited to go to Gator

World with my boyfriend tomorrow!”

---

Premiere Orlando

2025 was a vibrant

hub for beauty pros.

Over 475 brands, 800+

classes, & dynamic

competitions

showcased innovation

in hair, nails,

skin, & wellness.

An inspiring event!

89E

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proevents-news

A round-up of some of this season’s most

important news and events from the

exciting sphere of US & global hairdressing.

IWC HAMBURG

Estetica Honored at Global

Congress

The Intercoiffure World

Congress recently took

place in Hamburg, celebrating

its 100th Anniversary.

Our President

& Publisher, Roberto

Pissimiglia, was named Commander of the

Ordre de la Chevalerie, while Sergi Bancells,

Global Editorial Ambassador, was appointed

Officer.

ARTISTIC ACADEMY

$10,000 Raised for Charity

Artistic Academy of Hair Design & Esthetics

recently hosted its Friends & Family

Fundraiser, raising over $10,000 for Wigs &

Wishes by Martino Cartier. The event welcomed

guests for salon and spa services

performed by students, with 100% of proceeds

benefiting the nonprofit, which provides

wigs to cancer patients and fulfills

wishes for children facing serious illness.

E90

BEST SALON AWARD

International Salon Design

Excellence

The ‘Best Salon Award – What’s Up In

Paris’ returns for its 10th edition at MCB

by Beauté Sélection 2025. Promoted by

Estetica Design and MCB, this prestigious

award seeks to crown

the world’s best international

salon for

its impactful concept

and design. It

continues to set the

industry standard

for salon excellence.

FRAMESI

Celebrating Global Milestones

in Argentina

Framesi hosted an exclusive

event in Buenos

Aires on May 4, 2025,

celebrating two milestones:

80 years globally

and 20 years in Argentina.

The evening, rich in artistry and

technology, gathered over 270 guests and

previewed the new Framcolor Glamour.

This “80|20” event reaffirmed Framesi’s

strong international bond with beauty professionals

and continued success.

L’OREAL HOSTS SUMMIT

The Power of Texture in CA

L’Oréal USA’s Texture of Change recently

held its inaugural Power of Texture Summit—a

landmark event dedicated to advancing

textured hair education and equity

in the professional beauty space. The summit

was led by industry leaders including

Erica Roberson and Dr. Afiya Mbilishaka.

OLAPLEX SHINES

Bond-Building on the Blue

Carpet

Olaplex made a high-profile appearance at

the 2025 Met Gala in New York City, where

hairstylist Vernon François styled Lupita

Nyong’o with a sleek, sculpted ponytail

that complemented the evening’s “Tailored

for You” theme. The look paid tribute to the

artistry of Black fashion and craftsmanship,

with François choosing

products that embodied

the detail and discipline

of haute couture, while

“building something that

whispered legacy.”

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INTERNATIONAL

HAIRDRESSING AWARDS

A Night to Remember!

This year’s fantastic International Hairdressing

Awards lit up Manchester during

HairCon with an unforgettable celebration

of global talent. Iconic artists, legendary

names, and international

stars came

together for a

night of pure hairdressing

magic. All

winners received

their Purple Ladies

on stage — a moment

of pride, joy, and unity for our industry.

Estetica Hair Magazine is proud to have

been part of this historic night.

MILK_SHAKE

Vintage Waves with Modern Care

The Met Gala’s homage to Black fashion

and tailoring found a timeless echo in

model Valentina Ferrer’s vintage-inspired

waves. Styled by Davey Matthews, Ferrer’s

look drew on classic 1940s silhouettes,

updated with modern softness and

structure. To achieve the style, Matthews

turned to milk_shake’s versatile styling

range, emphasizing the brand’s blend of

natural nourishment and performance-driven

results. He cited an emphasis on wearable

glamour and hair resilience—qualities

that aligned with the night’s larger

celebration of style as a storytelling tool.

The look captured a spirit of elegance that

resonated with both guests and the glam

teams behind the scenes

WELLA X F1 ACADEMY

Women Racing Ahead

Wella Professionals has been named Official

Partner of F1 ACADEMY, the all-female

racing series redefining motorsport. The

partnership debuted at the F1 Grand Prix du

Canada with driver Joanne Ciconte piloting

the Wella-branded car in a striking red livery

inspired by the brand’s heritage. As part

of the collaboration, Wella will activate

fan-facing experiences and beauty touchups

at select races. “We share this spirit

of empowerment with F1 ACADEMY,” said

Marlene Lotter, Wella’s Global SVP. The

initiative aligns with Wella’s new global

campaign, Make It You, promoting self-expression

and creative individuality.

DENMAN’S BIG BLOWOUT

Announcing College Star USA

Denman’s inaugural College Star USA Big

Blowout Competition has announced its

first-ever winners. Open to cosmetology students

nationwide, the contest showcased

exceptional blow-dry skills and salon-ready

styling. Brandon Davenport of Paul Mitchell

The School, Richland, WA, took the top

prize, with Kyra Soard and Sarah Mishler

earning second and third. Celebrating artistry

and technical excellence, the contest

sets a new benchmark for rising talent in the

professional beauty industry.

NEXT 〉〉〉 CHICAGO

Culture, Curls & Community

Natural Hair Fest is slated for July 27,

2025, at the Courtyard by

Marriott Downtown on

Chicago’s Magnificent

Mile. This gathering celebrates

Black hair-care

culture with education,

networking, and product

showcases. Natural Hair Fest ® is a traveling

event series dedicated to empowering

the natural hair community locally.

NEXT 〉〉〉 COSMOPROF NA

Beauty Business Returns to Vegas

Cosmoprof North America will return to

Las Vegas this July 15–17 at Mandalay

Bay. Recognized as the leading B2B

beauty event in the U.S., the show will

spotlight innovation, education, and sustainability.

CosmoTalks sessions and the

CosmoTrends report will guide salon

pros through new market shifts. We’re

expecting the 2025 edition to raise the

bar once again.

NEXT 〉〉〉 ABVA

A Legacy of Leadership

This September, Sam Villa will be honored

with a Lifetime Achievement Award at the

American Beauty Vision Awards (ABVA) in

Kansas City, MO. Known for his signature

teaching style and unwavering dedication

to the industry, Villa has

spent decades empowering

stylists both behind the chair

and onstage. As co-founder

of his namesake brand and

Redken Global Artistic Ambassador,

his influence spans tools,

technique, and community.

91E

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professional

SHORT & STYLISH

Hit the summer season with some on trend short styles. Choose the

right tools to take on short hair. Choose Denman professional tools

to prep, detangle, style and finish short looks.

Sign-up for discounts with a trade account.

www.denmanbrushus.com Follow @denmanpro

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probrandnews

The

Perfect

Pixie

Embrace summer with a chic, sassy pixie. Josh Woodman

for Denman Professional presents the season’s must-have look.

The summer season calls for short,

sassy styles, and this pixie from Josh

Woodman for Denman Professional is

the look of the moment. It offers

incredible versatility: wear it smooth

and sleek for a refined finish, or pump

up the volume for playful variation. This

adaptable cut ensures a fresh, confident

vibe all season.

Step 1_Section the hair through center

back from crown to nape. Take a

horizontal section and cut with a razor

to leave a soft, feathered perimeter at the

hairline, accentuating the length. Repeat

for the other side.

Step 2_Take vertical sections, elevate, and

cut at a 45-degree angle with the razor,

adding soft texture and building weight

towards the crown. Repeat this technique

from center back to behind the ear. Work

through the crown to remove excess

weight if the hair is very thick.

Step 3_Use a Denman D14 Original

Styler 5 Row brush to blow-dry with

tension and to add shine. Begin at the

nape and work up the head.

Step 4_Blow-dry the side panels back

toward the nape. Work with the side

part and promote a smooth texture that

works with the head shape.

Step 5_Finish the back of the head and

nape details with a Denman D200

Skeleton Vent Brush, creating movement

that will accentuate the nape details.

Step 6_Create a little volume at the root

Photo: Liam Oakes Photography〉〉〉

1

4

by blow-drying the hair at the hairline

up and back and then work through the

crown rocking the vent into the root and

holding in the brush to blow-dry. Style

the hair smooth.

“For a fresh, confident vibe

throughout the summer season, this

pixie offers incredible versatility.”

2

5

3

6

93E

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probrandnews

BWME

Awards

2025

Beautyworld Middle East celebrates the best in beauty

at the only awards platform of its kind in the world!

The 6th edition of the Beautyworld

Middle East Awards returns this year -

bigger, bolder, and more impactful.

With our FREE application process

and 17 diverse categories, this is your

brand’s chance to stand out and be

celebrated on one of the world’s most

prestigious beauty stages. As the only

awards platform of its kind globally, it

not only honors excellence across the

beauty industry but also opens doors

to valuable networking and visibility

opportunities.

Categories include:

• Hair Product of the Year

• Hair Styling Device of the Year

• Newcomer Brand of the Year

• Media Campaign of the Year

• Conscious Brand of the Year

In 2024, among the winners were Maria

Dowling who picked up the Lifetime

Achievement Award; Le Rouge Français

who was celebrated as Conscious Brand

of the Year for their Alizarine Lipstick;

and GHD’s Chronos which won the

title of Hair Styling Device of the Year.

READY TO MAKE YOUR MARK?

Submit your entry using the QR code

in a category that aligns with your

brand and take your place among the

industry’s finest.

Make your mark

with the return of

the world’s most

prestigious beauty

and fragrance awards.

ENTER NOW!

95E

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USA EDITION

Estetica USA Edition, n. 156 - Since 1993 - N. 2 Summer 2025

Index of Advertisers

ESTETICA ITALIA

EDIZIONI ESAV

Via Cavour, 50

10123 Torino (Italy)

Tel.: +39 011 83921111

Fax: +39 011 8125661

www.estetica.it

ADVERTISING DIRECTOR & P.R.

Nives Carena

nivescarena@estetica.it

WEST COAST SALES REP.

Marlena DuRon

1564 Seabridge Lane,

Oxnard, CA 93035 (USA)

Tel. + 1 3104153360

marlenaduron@gmail.com

Beautynova/Milk_Shake www.milkshakehairpro.com OBC

Beautyworld Middle East www.beautyworldME.com/AD 94-95

Davines www.davines.com 80-81

Denman www.denmanbrushus.com 92-93

Estetica USA “ISSN 2239-7213” (USPS # 12220) is

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ESAV SRL- Via Cavour 50, 10123 Torino.

Distributed in the USA by Tri State Magazine NY, Inc,

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Magazine NY, Inc, 1209 Oakpoint Ave, Bronx, NY 10474

Registration n. 435 of 7.4.49, Turin Law Court.

All rights reserved. Reproduction in whole or in

part of texts or photography is prohibited.

Manuscripts, photographs and art are selected at

the discretion of the publi sher free of charge

(advertising exclu ded). Whether published or not,

no material will be returned and remains the

property of the publishing house, which may make

use of it as seen fit. This may include the

withdrawal of publication rights to other

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publication rights in the hairdressing sector for all

photography submitted which must not therefore

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Pursuant to Art.13 of EU Regulation 679/2016, our

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